Bell Canada has introduced new roaming data caps and hotspot restrictions while promoting unlimited data plans. The updated $80/month ‘Max’ plan replaces the previous 175GB cap with unlimited 5G data. Roaming in the U.S. and Mexico is now capped at 5GB per day.
Key facts:
- The Max plan offers 50GB per month of high-speed hotspot data.
- Speeds drop to 512Kbps after hitting the daily roaming limit.
- The $95/month ‘Ultra’ plan includes unlimited data at up to 2Gbps speeds.
- Roaming for the Ultra plan is capped at 5GB/day across 65 countries.
- The Ultra plan also has a 50GB/month hotspot cap.
The average Canadian uses under 10GB of data per month. This change reflects a shift in Bell’s strategy towards offering unlimited options while tightening usage controls. Carriers like Freedom Mobile continue to provide lower-priced plans with decent data allowances, appealing to cost-conscious consumers.
Officials have not disclosed whether these changes will affect existing customers on older plans. The actual base price of the Ultra plan is closer to $115/month due to discounts, which may confuse potential subscribers.
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