On April 13, 2026, tensions between influencers Alix Earle and Alex Cooper reached a boiling point following a series of social media exchanges. The situation escalated when Cooper called out Earle in a TikTok video, accusing her of engaging in passive-aggressive behavior.
In her video, Cooper stated, “Hey girl, the passive aggressive reposts and the likes and the commenting on things—I’ve got to call you out here.” She further challenged Earle to confront their alleged beef directly, expressing her frustration with the ongoing drama.
Cooper emphasized that there is no non-disclosure agreement (NDA) preventing Earle from speaking out, saying, “I have nothing to hide when it comes to you and me. So unless you actually have something to say, I’m out, this is over.” This public confrontation has drawn significant attention from their followers.
In response, Earle commented on Cooper’s video with a simple, “Okay on it!!!” This brief acknowledgment suggests that she may be willing to address the issues raised by Cooper, although specifics remain unclear.
The backdrop of this feud includes Earle’s podcast, “Hot Mess with Alix Earle,” which was launched on Cooper’s Unwell Network in 2023. However, the partnership took a turn when Cooper’s media company parted ways with Earle’s podcast project in February 2025.
Following the split, Earle expressed feeling “pretty lost” in a May 2025 interview, indicating that the fallout from their partnership had a significant impact on her professional trajectory.
Before the recent TikTok exchanges, Earle had reposted a video that criticized Cooper, hinting at underlying tensions between the two. This history of social media interactions has contributed to the current state of their relationship.
As of now, the feud has garnered widespread attention, with fans and followers closely monitoring the situation for any further developments. The public nature of their exchanges raises questions about the dynamics of influencer relationships and the impact of social media on personal conflicts.
This sequence of events matters not only for Earle and Cooper but also for their respective audiences, who are invested in the drama unfolding between two prominent figures in the social media landscape.
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