Tim Hortons announced significant updates to its Timbits Soccer program, set to take effect in 2026. The initiative supports over 250,000 youth in Canada annually.
The Timbits Soccer program has been active since 1993, providing millions of children the chance to learn soccer. In celebration of its 50th anniversary, Tim Hortons has entered a multi-year jersey deal with adidas.
New flavors of Timbits will also debut, including Chocolate Crème Brûlée and Lime Cheesecake. These additions aim to enhance the experience for young players and their families.
The updated jerseys will be distributed starting in May 2026. An adult-sized Timbits Soccer x adidas Celebration Jersey will be available for purchase in June 2026.
Canadian soccer star Jonathan David will feature in an upcoming TV campaign promoting the program. He emphasized the importance of soccer for building confidence and teamwork.
Hope Bagozzi, a representative from Tim Hortons, expressed pride in supporting youth through Timbits Soccer. “Tim Hortons supports more than 250,000 youth through Timbits Soccer every season and we’re incredibly proud of the legacy of the program,” she stated.
Kelly Graham added that equipping young players with adidas jerseys champions grassroots sports. It inspires a lifelong love for sport and community across Canada.
The Timbits Soccer program continues to grow as it adapts to modern needs while honoring its rich history. Details remain unconfirmed regarding specific jersey designs or promotional events.
As Tim Hortons moves forward, it remains committed to fostering youth engagement through sports. The partnership with adidas marks a new chapter in this longstanding initiative.
With these developments, Tim Hortons reinforces its dedication to community support and youth development through soccer.
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