Build-A-Bear Workshop has issued a recall for roughly 36,000 Heartwarming Hugs Bears in Canada and the United States because of a serious choking hazard related to a detaching zipper. Consumers are urged to stop using the product immediately.
The recall affects the Heartwarming Hugs Bear 2, which contains a stuffed heart filled with 2.5 pounds of ceramic beads. This bear is designed for ages three and older, and adult supervision is advised due to its heating and cooling element.
The bear’s pouch is secured with a zipper that can detach, creating a small parts hazard. Health Canada and the U.S. Consumer Product Safety Commission have both issued warnings regarding this issue.
Key facts:
- 519 units were sold in Canada.
- 10,199 units were sold in the United States.
- The product was available for about $48 between January and March 2026.
- No injuries have been reported in North America, though one consumer in the UK reported the zipper detaching while in use.
Consumers are advised to return the affected bears for a refund, which can be issued as either a gift card or original payment. The recall number for this product is 034464, with the model number being 134464 and UPC code 000000134464.
The company emphasizes that the safety and wellbeing of our guests is their highest priority. They encourage all customers to act swiftly regarding this recall.