What Happened
Samsung is set to unveil the Galaxy S26 series at the Galaxy Unpacked event on February 25, 2026, in San Francisco. The event will commence at 10 a.m. PT / 1 p.m. ET and will be livestreamed online. Although official details are yet to be confirmed, reliable leaks suggest a comprehensive overview of the new lineup, which includes the Samsung S26, S26+, and S26 Ultra.
Why It Matters
The Galaxy S26 series is anticipated to compete directly with flagship devices such as the Apple iPhone 17 and Google Pixel 10. Pre-orders for the new models are expected to begin shortly after the announcement, running from February 26 to March 4, with an additional pre-sale phase from March 5 to March 10. The official retail launch is projected for March 11. Samsung is also offering incentives for early buyers, including $30 in Samsung credit and potential savings of up to $900 through trade-ins and promotions.
What’s Next
As the launch date approaches, further details regarding pricing and specifications are expected to emerge. Industry analysts speculate that Samsung may implement promotional strategies to maintain competitive pricing amid rising costs in the smartphone market. The upcoming event will provide crucial insights into the features and advancements of the Galaxy S26 series, marking a significant moment in Samsung’s ongoing evolution of its Galaxy ecosystem.
