Introduction
The event solutions industry has faced numerous challenges over the past few years, particularly due to the COVID-19 pandemic. As live events begin to resume, companies that provide comprehensive event management services are playing an essential role in helping businesses and organizations navigate this complex landscape. Freeman, a leader in event solutions, is at the forefront of this industry, offering a wide range of services that cater to the needs of exhibitors, planners, and attendees alike.
About Freeman
Founded in 1927, Freeman has over 90 years of experience and has established itself as a premier provider of integrated marketing solutions for live events. Headquartered in Dallas, Texas, Freeman operates globally, supporting various industries including trade shows, corporate events, and conferences. Their services include creative design, logistics, digital experiences, and technology solutions aimed at enhancing the overall event experience.
Recent Developments
As part of its response to the evolving event landscape, Freeman has been incorporating cutting-edge technologies to adapt to the new normal. For instance, the company launched Freeman Digital, a suite of digital solutions designed for hybrid events that combine in-person and virtual components. This shift is critical, as many organizations look to leverage both formats to reach larger audiences.
Recently, Freeman has showcased its commitment to sustainability by implementing initiatives that reduce waste and environmental impact at events. The company’s focus on eco-friendly practices aligns with the increasing demand for sustainable solutions from exhibitors and attendees. Freeman’s investment in digital tools also supports sustainability, as virtual options significantly reduce the carbon footprint associated with travel and large gatherings.
Conclusion
In a time where flexibility and innovation are pivotal, Freeman is leading the way by transforming the event experience through technology and sustainable practices. The company’s efforts are not just reshaping how events are executed but are also setting new industry standards. As organizations continue to adapt to potential future disruptions, Freeman’s comprehensive approach to event solutions will prove invaluable. With ongoing advancements in their services and a commitment to sustainability, Freeman is well-positioned to support the evolving needs of the event industry in Canada and beyond.
