What Happened
The Tim Hortons Roll Up the Rim contest has officially returned on February 23, 2026, marking its 40th anniversary. This annual tradition allows customers to roll up the rim of their hot beverage cups to reveal various prizes. This year, over 30 million prizes are available, including vehicles, vacations, and gift cards. The contest will run until March 22, 2026, and participants can earn rolls through both physical cups and the Tim Hortons app.
Why It Matters
The Roll Up the Rim contest is a significant event for Tim Hortons, as it not only celebrates four decades of customer engagement but also serves as a marketing strategy to boost coffee sales. Originally launched in 1986, the contest has evolved from modest prizes like free coffee and Timbits to offering high-value rewards such as cars and all-inclusive vacations. This year’s contest reflects the brand’s commitment to enhancing customer experience and loyalty.
What’s Next
Customers can participate in the contest until March 22, 2026, with a deadline of April 3, 2026, to redeem any digital rolls. As the contest progresses, Tim Hortons will likely continue to promote the event through various channels, encouraging more customers to engage with the brand. For those interested in the rules and details of the contest, further information is available on the Tim Hortons website.
