The numbers
In a striking development for the podcasting industry, Alex Cooper has signed a groundbreaking $125 million deal with SiriusXM in 2024. This deal not only underscores her influence in the media landscape but also reflects the growing value of female-led content. Cooper’s podcast, ‘Call Her Daddy’, which has amassed approximately 10 million listeners, transitioned to an interview-focused format after she went solo, further solidifying her position as a leading voice in the podcasting realm.
Previously, Cooper inked a $60 million deal with Spotify, which was the largest exclusive contract for a woman-led podcast at the time. This series of lucrative agreements highlights her successful evolution from a co-host alongside Sofia Franklyn to a solo powerhouse in the industry. “Call Her Daddy will always be the mothership,” Cooper stated, emphasizing her commitment to the podcast that launched her career in 2018.
Cooper’s journey has not been without challenges. She has publicly alleged that she experienced three years of sexual harassment from her college soccer coach, Nancy Feldman, during her time at Boston University, where she graduated in 2017. In a candid moment, she recalled, “I remember just trying to play it off like I’m OK, but I completely blacked out.” This revelation has resonated with many, adding a layer of depth to her public persona.
In 2023, Cooper founded Unwell Productions, aiming to expand her media presence beyond podcasting. She has plans to produce various projects, including the reality dating series ‘Love Overboard’, set to premiere on Hulu on March 26, 2026. Cooper expressed her excitement about this venture, stating, “This has always kind of been the plan. This is a massive moment for Unwell’s evolution into a fully integrated media company.”
Additionally, Cooper is involved in the upcoming ‘Hannah Montana 20th Anniversary Special’, which is set to premiere on Disney+ on March 24, 2026. This involvement showcases her versatility and ability to engage with a wide range of audiences, from podcast listeners to reality TV fans.
As Cooper continues to navigate her career, she has made a conscious effort to keep her personal life more private, despite her public persona. “I love watching reality TV. I love producing it, but I think that I have made now, at this point in my career, a pretty concerted effort to keep my personal life more private,” she remarked, indicating her desire to maintain a boundary between her professional and personal spheres.
With her recent deals and new projects, observers are keen to see how Cooper will further shape the media landscape. As she expands her brand and continues to engage with her audience, the future looks promising for this influential figure in entertainment. Details remain unconfirmed regarding her next steps, but her trajectory suggests that she will remain a significant player in the industry for years to come.
