The numbers
In a landmark move for her career, Alex Cooper has signed a $125 million deal with SiriusXM in 2024, a significant milestone that underscores her influence in the podcasting industry. This follows her previous $60 million exclusive contract with Spotify, which was the largest deal for a woman-led podcast at the time.
Cooper, who first gained popularity with her podcast ‘Call Her Daddy’ in 2018 alongside Sofia Franklyn, has since transitioned the show to an interview-focused format after going solo. Today, the podcast boasts around 10 million listeners, reflecting its widespread appeal and Cooper’s ability to connect with her audience.
In addition to her podcasting success, Cooper has also ventured into production with the founding of Unwell Productions in 2023. She is set to produce the reality dating series ‘Love Overboard’, which is scheduled to premiere on March 26, 2026, on Hulu. Furthermore, she is involved in the upcoming ‘Hannah Montana 20th Anniversary Special’, which will air on Disney+ on March 24, 2026.
Cooper’s career has not been without its challenges. She has publicly alleged that she experienced three years of sexual harassment from her college soccer coach, Nancy Feldman. In her own words, she reflected on the impact of these experiences, stating, “I remember just trying to play it off like I’m OK, but I completely blacked out.” This revelation adds a layer of complexity to her public persona and highlights the issues of harassment in sports.
As she continues to evolve her brand, Cooper’s documentary titled ‘Call Her Alex’ is set to be released in 2025, further expanding her narrative beyond podcasting. She has expressed her vision for Unwell Productions, stating, “This has always kind of been the plan. This is a massive moment for Unwell’s evolution into a fully integrated media company.”
Cooper’s marriage to Hollywood producer Matt Kaplan also marks a personal milestone, intertwining her professional and personal life. Despite her rising fame, she has made a conscious effort to maintain a degree of privacy regarding her personal affairs, saying, “I love watching reality TV. I love producing it, but I think that I have made now, at this point in my career, a pretty concerted effort to keep my personal life more private.”
As Alex Cooper continues to make waves in the entertainment industry, observers are keenly watching her next moves. With her recent deals and upcoming projects, including the documentary and reality series, the future looks promising for the podcasting star. Details remain unconfirmed regarding the full scope of her upcoming projects and their potential impact on her career.
