Reaction from the field
The legacy of Tom Selleck is indelibly tied to the Ferrari 308 GTS, which he drove in the pilot episode of the beloved television series Magnum P.I. This connection has not only cemented Selleck’s status as a cultural icon but has also significantly impacted the automotive world, particularly among classic car enthusiasts. The Ferrari 308 GTS, featured prominently throughout the show’s 163-episode run from 1980 to 1988, has become a symbol of the era, representing both luxury and adventure.
The Ferrari 308 GTS was originally supplied by Ferrari North America in a striking Fly Yellow color before being repainted Rosso Corsa for its on-screen appearances. This specific vehicle, with a serial number of 28251, is one of approximately 15 Ferrari 308s used during the production of Magnum P.I. Notably, it is one of three carbureted 1979 models utilized in the first season, showcasing the unique modifications made to accommodate Selleck’s 6-foot-4 frame.
With over 93,000 miles on the odometer, the Ferrari 308 GTS has seen significant use, both on and off the screen. Its performance is characterized by a 2.9-liter V8 engine that produces 205 horsepower, paired with a five-speed manual transmission. This combination not only contributed to the car’s appeal but also to its status as a sought-after collector’s item.
In March 2025, the car was sold for $115,000, reflecting its value in the collector’s market. However, it previously failed to sell at a GAA Classic Cars auction, where bidding reached $120,000. For comparison, a regular 1979 Ferrari 308 GTS typically sells for around $74,000, underscoring the premium placed on this particular vehicle due to its association with the iconic show.
The enduring popularity of Magnum P.I. has led to ongoing interest in the Ferrari 308 GTS, with fans and collectors alike seeking to own a piece of television history. Donnie Wahlberg, who has spoken fondly of the show, remarked, “I see it every now and again on re-runs, and it still holds up after all of these years, you know, getting to work with Tom [Selleck] and Bridget [Moynahan] and the cast, and it was an amazing experience.” Such sentiments highlight the lasting impact of the series and its characters.
As the automotive market continues to evolve, the Ferrari 308 GTS remains a significant part of classic car culture, with its connection to Tom Selleck and Magnum P.I. ensuring its place in both television and automotive history. Details remain unconfirmed regarding future sales or exhibitions featuring this iconic vehicle, but its legacy is likely to endure as new generations discover the charm of the series.
In summary, Tom Selleck’s association with the Ferrari 308 GTS has not only defined his career but has also left an indelible mark on the cultural landscape of the 1980s. The car’s transformation from a mere vehicle to a cultural icon is a testament to the power of television and its ability to influence popular culture.
