Excitement Builds for the Canadian Premiere
“I’ve been a fan of The Price is Right my entire life, so stepping into this iconic role is an absolute thrill,” said Howie Mandel, the host of the upcoming show, The Price is Right Tonight, which is set to premiere on March 10, 2026.
The show will air on Citytv at 8 p.m. EST/7 p.m. CST, marking a significant adaptation of the beloved American game show for a Canadian audience. With over 53 seasons of the original show in the U.S., this Canadian version aims to capture the same spirit while introducing unique elements.
Classic Games with a Canadian Twist
Viewers can expect classic games such as Plinko, Cliffhangers, Punch-a-Bunch, and the Big Wheel spin, all featuring Canadian-made prizes, including cash, cars, and trips. Mandel expressed his enthusiasm for the role, noting, “I always wanted to be a contestant, and now, with the opportunity to be a host, I said to them, ‘When we do this, I just want to talk to them a little bit more.’” This approach aims to create a more personal connection between the contestants and the audience.
Ashley Callingbull, who serves as the prize presenter, shared her excitement about the show, stating, “I get to speak and share a bit of myself. I even get to speak Cree on the show, so I feel more involved.” This inclusion reflects the show’s commitment to representing diverse voices and stories.
Amplifying Contestant Stories
Callingbull further emphasized the show’s focus on storytelling, saying, “Not only are we sharing more stories about why the contestants want to win, how important it is to them, but also the prizes are much bigger than the U.S. version.” This shift aims to enhance the emotional engagement of the audience, making each episode not just a game, but a narrative of aspirations and dreams.
With a cash prize of up to $70,000 and a mix of classic games and new twists, The Price is Right Tonight promises to be more “amped up” and “people-friendly” than its American counterpart. As the premiere date approaches, excitement continues to build among fans and potential contestants alike.
