Market Buzz: Expectations for March in Florida
The market is talking about March in Florida, a month synonymous with vacations and the arrival of spring. As the rest of the continent grapples with lingering cold weather, Florida is set to welcome an influx of visitors, particularly from Canada, eager to enjoy its renowned sunny days and beautiful beaches.
March is particularly significant this year due to a series of recent events, including Team Canada’s defeat against Team USA in men’s hockey at the Olympics and the tragic incident involving an armed man at Trump’s Mar-a-Lago club. Additionally, violence in Mexico following the assassination of a cartel leader has drawn attention to the region, with over 26,000 Canadians currently registered with Global Affairs Canada in Florida.
Despite these events, AccuWeather forecasts a quick arrival of spring warmth, suggesting an early heat wave for the southern half of the state. This positive weather outlook has already seen many Canadians flocking to Florida’s beaches.
One of the highlights this March is the presence of Cirque du Soleil, which is performing its show LUZIA until April 25. This production, while inspired by Mexican culture, carries a distinctive Quebec heritage, emphasizing artistic excellence and cultural respect. Émilie Laberge, Senior Manager of Group and Corporate Sales for Cirque du Soleil, noted that the show aims to create a shared experience among diverse audiences.
As part of the broader entertainment offerings, Le Soleil de la Floride highlights various activities, including shows featuring Canadian artists, further enriching the cultural landscape of Florida this month.
Disclaimer: No official confirmation yet regarding the full impact of these events on tourism.
