What Happened
Neo Financial, a Calgary-based fintech company, has announced a partnership with United Airlines to launch the United MileagePlus Neo World Elite Mastercard in April 2026. This co-branded credit card will allow Canadians to earn points through United’s MileagePlus loyalty program, one of the largest frequent flyer programs globally.
Why It Matters
The collaboration is significant as it challenges the dominance of Canada’s Big Five banks in the travel rewards sector. Jeff Adamson, Neo’s co-founder and chief commercial officer, emphasized the importance of this partnership, stating that it provides Canadians with more options for travel rewards. The card will offer various benefits, including priority boarding, a free checked bag, and accelerated earning on everyday spending.
What’s Next
As the launch date approaches, Canadians can join a waitlist for the United MileagePlus Neo World Elite Mastercard. This initiative is part of a broader trend where fintech companies are increasingly competing with traditional banks in the credit card market, providing innovative financial products tailored to consumer needs.
